Hüseyin Arslan is an architect who takes pride in Turkey being a natural stone country. In the Lion Art Gallery located in Menderes, Izmir, not only the products of its own quarry but also many marvelous Turkish stones are presented to the world. One should also mention his success in presentation. We visited Lion Stone Art during the pandemic and talked about the sector’s situation with Hüseyin Arslan. We started by asking the pandemic’s impact on the sector, and Arslan changed the topic saying, “The problem is the mentality, not the pandemic.” He took a sip from his tea and said, “Valuing your stone is more important than anything”, and continued, “The mentality was the same before the pandemic, and it’ hasn’t changed. It’s the person himself who values something. You should value your stone first. The mentality that competition means undercutting is a worse threat to the sector than the pandemic itself. People should realize that quality always sells anywhere. The condition for a good business is a qualified product and reliable service. Without these two things combined, there’s no chance that you succeed. I believe that each company aiming at becoming a world brand must have this approach instead of undercutting to save the day.”